Social Media has become a vital asset to any business within the last decade. While many social media platforms started off primarily for personal online socializing, businesses quickly got into the act and started using social media to drive traffic to their websites and build brand awareness.
Creating a coordinated social media and website traffic-building strategy for your business is a big task, and you can hire professionals to help you if your marketing budget allows.
Alternative you can do it yourself — just take it one step at a time.
I recommend starting by creating a comprehensive LinkedIn profile page, followed by a business Facebook page. Each of these should include prominent mention of and links back to your business website.
Once you get these under control take a dabble into Instagram and Twitter. See if they make sense for your business as well as your target market.
Where are your customers when they go online? If you can answer that question, you will know what Social Media platform will work best for your company.
Once you start remember to keep going! Your audience wants to hear from you. Aim to post a minimum of 3 times a week.
Have Fun with it Folks!
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